Top 10 Best-Selling Luxury Bag Brands in the USA (2025): The Bags Everyone’s Carrying This Year

In 2025, the U.S. luxury fashion scene is overflowing with timeless elegance, TikTok trends, and the quiet-luxury movement. From legacy houses like Hermès and Chanel to trend-driven icons like Coach and Gucci, today’s best-selling handbags offer a mix of style, function, and status. Whether you're a collector, a first-time buyer, or simply love high fashion, knowing which designer bags are trending can help you shop smart—and stylish.

Let’s explore the top 10 best-selling luxury bag brands in the USA and find out why these bags are everywhere right now.

👜 1. Coach – The Accessible Icon

Coach is dominating 2025’s U.S. handbag market, thanks in part to the viral success of the Tabby Shoulder Bag. This retro-modern icon has become the go-to piece for Gen Z and millennials alike. With an affordable luxury price point, bold color options, and high-quality craftsmanship, Coach has solidified its spot in closets—and on social media.

🔥 Trending Now: Tabby Pillow Bag, Coach Rogue, Soft Tabby💡 Why It’s Hot: TikTok virality, stylish functionality, and mid-luxury pricing.

💼 2. Hermès – The Gold Standard of Luxury

No bag list is complete without Hermès. With the Birkin and Kelly bags still at the top of every fashion lover’s wishlist, Hermès remains unmatched in exclusivity and resale value. In fact, some rare Birkins have become better investments than gold.

🔥 Trending Now: Birkin 25, Kelly Mini, Constance💡 Why It’s Hot: Elite craftsmanship, exclusivity, and heirloom-level value.

🖤 3. Chanel – Timeless & Elegant

The Chanel Classic Flap Bag is a global icon and one of the most coveted bags in the USA. In 2025, its structured silhouette and signature CC lock continue to captivate fashion lovers of all ages. Whether dressed up for events or styled casually, Chanel offers versatility wrapped in luxury.

🔥 Trending Now: Classic Flap 2.55, Chanel 19, Boy Bag💡 Why It’s Hot: Timeless appeal, iconic branding, high resale performance.

🎒 4. Louis Vuitton – Where Style Meets Utility

Louis Vuitton bags like the Neverfull and Speedy remain perennial bestsellers. This heritage brand delivers durability, classic monogram flair, and everyday versatility—making it ideal for both high fashion and daily wear.

🔥 Trending Now: Neverfull MM, Speedy Bandoulière, OnTheGo Tote💡 Why It’s Hot: Monogram mania, functional design, status appeal.

🌟 5. Gucci – Retro Glamour Reborn

Gucci is in the middle of a style renaissance in 2025, reviving retro silhouettes like the Jackie 1961 and Bamboo 1947. Loved by celebrities and influencers, Gucci bags combine heritage with edge.

🔥 Trending Now: GG Marmont, Jackie 1961, Bamboo Handle Bags💡 Why It’s Hot: Logo-heavy designs, nostalgic fashion, celebrity influence.

💎 6. Dior – Sophistication with a Twist

Dior’s Saddle Bag and Lady Dior are topping wishlists again, proving that elegant, couture-inspired handbags never go out of style. These structured showstoppers add an artistic edge to any outfit.

🔥 Trending Now: Saddle Bag, Lady Dior, Book Tote💡 Why It’s Hot: Artistic design, luxury embroidery, and brand heritage.

🧵 7. Bottega Veneta – The Quiet Luxury Favorite

The rise of “quiet luxury” in 2025 has put Bottega Veneta in the spotlight. Known for its Intrecciato woven leather and logo-less minimalist bags, the brand has become a go-to for tastemakers seeking understated sophistication.

🔥 Trending Now: Jodie Mini, Andiamo, Cassette💡 Why It’s Hot: Understated design, artisanal leatherwork, Instagram fame.

👜 8. Marc Jacobs – Cool-Girl Essential

Marc Jacobs is leading the affordable designer bag movement in the U.S. With playful designs like the Snapshot Camera Bag and The Tote Bag, this brand is a top pick for fashion-forward shoppers who love luxury with a twist.

🔥 Trending Now: The Tote Bag, Snapshot, Arcadie💡 Why It’s Hot: Budget-friendly luxe, Gen Z friendly, viral moments.

💫 9. Tory Burch – Polished Yet Practical

Tory Burch remains a solid favorite in the American luxury market. Her bags blend East Coast elegance with day-to-night practicality. The Kira and Ella totes are particularly strong sellers in 2025.

🔥 Trending Now: Kira Shoulder Bag, Ella Tote, Perry Satchel💡 Why It’s Hot: Refined silhouettes, versatile wear, premium at mid-price.

🧊 10. Celine & Toteme – Modern Minimalist Luxe

The rise of minimalist luxury brands like Celine and Toteme shows that quiet design is here to stay. These labels focus on clean lines, neutral tones, and functionality that appeals to working professionals and fashion insiders alike.

🔥 Trending Now: Celine Triomphe, Toteme T-Lock, Ava Bag💡 Why It’s Hot: Understated luxury, timeless minimalism, fashion-editor approved.

📈 What Makes These Bags Best-Sellers?

These brands dominate the U.S. market because they check all the right boxes:

• Trend-driven + timeless: Balancing fashion-forwardness and longevity.

• High resale value: Especially Hermès, Chanel, and Louis Vuitton.

• Social media visibility: TikTok and Instagram virality drive demand.

• Functional design: Large totes, crossbodies, and convertible styles remain popular.

• Diverse price points: From $300 to $30,000+, there’s luxury for every buyer.

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💬 Final Thoughts: Which One Will You Carry?

From Coach’s youthful styles to Hermès’ investment masterpieces, these best-selling luxury bag brands in the USA reflect what today’s shoppers really want—style, substance, and statement-making elegance.

If you’re planning to invest in a designer bag this year, these 10 brands are not only dominating the charts—they’re also defining 2025 fashion.